Tuesday, December 13, 2011

Historic Advertisements from Duke Library: Ad*Access and Emergence of Advertising in America: 1850 - 1920

Looking for visual inspiration from advertising? Check out two collections from Duke Library: Ad*Access, which offers over 7,000 images of U.S. and Canadian advertisements dating between 1911 and 1955, and  Emergence of Advertising in America: 1850 - 1920, featuring over 9,000 images relating to the early history of advertising in the United States.

The main categories are Beauty and Hygiene, Radio, Television, Transportation, and World War II Propaganda. You can also browse and search by Company, Product, Date, Publication, Subject, Medium, Headline, and Audience.

Note the section on Copyright and Citation. Most of these advertisements were published after 1923, which means they are still protected by copyright. Under the fair use exemption to copyright, Duke makes them available to you for use in research, teaching, and private study, on the condition that you provide proper attribution of the source in all copies. You must seek permission for other uses. Detailed information on how to properly cite and seek permission to use these images is provided on this page.

Emergence of Advertising in America: 1850 - 1920
Browse the collection by Company, Product, Date, Format, Publication, Subject, Medium, and Headline. 

As with Ad*Access there is a Copyright and Citation page, with an explanation that these images are available for your use in research, teaching, and private study. While it's arguable that Duke cannot claim copyright to these pre-1923 images, and therefore cannot require permission for other uses (such as publication), it is certainly good form to contact them before doing so.

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